BRITE Workshop on Online Communities
October 16, 2008, New York City
Columbia University

This hands-on workshop at Columbia Business School will provide managers with the practical tools and knowledge to use online communities and social networks to drive growth and achieve key business objectives.

Instructors will introduce key concepts and trends in the area of online communities, and identify case studies and best practices in leveraging communities for business. The workshop will provide actionable "how to" learning for implementing the right strategy in your own organization.

Real-world cases will demonstrate how companies are using online communities for: stoking buzz, engaging influencers, and nurturing brand advocates; network listening, market research, and product development; and customer service, employee communications, and recruiting.